Exploring a real game case study

Exploring a real game case study

In a popular fantasy-themed game, Castle Fusion by Shark Jump, players merge turrets, structures, and vehicles to generate more scrap (currency) in order to defend a tower. Scrap is then used to purchase more units or permanent upgrades at the workshop. As the player merges higher and higher tier units, they also unlock additional maps and areas of the game. The game features both IAP and Ads (Rewarded video & Banner). The player can opt into banner ads at any time to receive a 10% income boost.
---Soft Currency, earned for free as players progress
---Generated over time, with the rate increasing depending on how many / what kind of towers are created
--- Used to purchase new unit
--- Used for permanent upgrades
--- Gems and Souls
---Hard Currency Obtained from various actions and achievements. Used anywhere that Scrap could be used to purchase

monetization touchpoints

1. IAP: Currency to purchase Gems or permanent upgrades in the Marketplace

2. Gem Spending

3. Ads: Banner ads can be enabled for +10% income and Rewarded Videos are offered in exchange for spinning a bonus wheel and obtaining the latest unlocked unit

Castle Fusion exhibits an excellent strategy of leveraging both ads and IAP, while also ensuring that interaction with both sources are designed to make players more engaged in the game over time.

1. The Market, players have the opportunity to watch an ad in exchange for spinning the bonus wheel and accumulating currency 

2. The Forge, players can make purchases of new units for scraps or gems

3. The Workshop, players can purchase permanent upgrades

4. The Tavern, upgrades can be purchased allowing players to advance more quickly through the game



What's the advantage of offering opt-in ads?

What's the advantage of offering multiple types of currency?

GGGent Entertainment.





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